I recently read an extremely thought provoking post by Mehak Sagar Shahani from Peaches And Blush that was titled “Whatever Happened To The Blogging Scene In India?“. The article talked about how social media marketing has become imperative for the success of any blog and how the old school model of blogging that focused on pure content is slowly degrading. With today’s post, I take the discussion one step further by talking about how I feel that the power of the written word has diminished over time and how the good old art of blogging is dying a slow death as a result of the same.
Be honest to yourself, how many times have you skipped reading an article or a blog post simply because it was too long and wordy? I must confess that I am guilty of this as well. We seldom pay much heed to the fact that the writer has dedicated additional efforts for creating something more substantial, and simply skip reading the article or skim through it, blaming it on the lack of time. It is also the lack of time that makes us gravitate towards videos and audio books, that we can devote a percentage of our attention to while performing more important tasks, as opposed to focussing all our attention on a blog post that requires actual reading. Not that I am against videos or audio books, in fact, I appreciate and respect the hard work that goes into creating them. But what about those who do not have the skill for creating such content but are extremely talented at writing? Is it fair for them to suffer if they are not comfortable with other mediums of expression?
Another reason for the reduced audience of a blog is the sheer abundance of bloggers in the world today. Although this may seem contradictory to the title of this post, it actually isn’t. I refer to the new generation of bloggers who do not consider blogging as an art but as a money making machinery. They do not rely on creating unique and useful content but on producing a random mish mash of keywords that will attract search engines. Although making a clever use of SEO techniques and social media marketing is not a crime, blindly relying on these without backing them up with talent is (in my humble opinion). What I am trying to say is that what used to be a task as basic as typing down your thoughts and pressing the publish button now comes with a rather intimidating and disorienting formula for success (as depicted in the image below). Many talented writers and bloggers are able to master this formula but others get swallowed by it.
The art of blogging originated as a channel for the creative individuals to express themselves and to showcase their talents. Blogs soon became digital journals for some and online portfolios for others. Things escalated rapidly as bloggers discovered that they could actually generate some revenue with the help of advertisements and sponsored posts, but as YouTube and Instagram began to boom, the revenue generated by blogs started to dwindle. In fact, this problem is so deeply rooted in our habit to avoid reading as much as possible, that even the carefully worded descriptions beneath the Instagram images often go unnoticed.
That being said, I consider myself a writer before anything else, and will, therefore, continue to pen down my thoughts and send them floating in the sea of digital media. Those of you who miraculously survived till the end of this post (a BIG thank you to you), do comment below to let me know that there are still many who enjoy reading the written word!
Featured Image Source: https://pixabay.com/en/workspace-place-of-work-work-766045/