Lipsticks are the makeup items that come in closest proximity with our mouths and we end up ingesting some of the product unintentionally. As an avid lipstick user, you should therefore be more conscious of the ingredients that constitute your lipsticks. Echt Beauti is a homegrown makeup brand that started with the intent of providing sustainable and clean makeup products to Indian consumers. Their vegan lipsticks are formulated using a majority of eco-cert certified organic ingredients, which make them a safer choice for your lips than a lot of brands in the market. I have put a number of their lipsticks to the test, and here is my review with swatches!
The Formula Of Echt Beauti Lipsticks
The Echt Beauti lipsticks have a creamy, pigmented formula that glides on the lips with ease and provides opacity in 1-2 swipes depending on the shade. These lipsticks settle to a velvety matte finish on the lips and have a slight sheen to them under direct light. The formula is full of hydrating ingredients and feels incredibly moisturising and comfortable on the lips. It is not transferproof but fades evenly upon transfer and the darker shades leave a beautiful, even stain on the lips after 6 hours of wear. Considering how creamy these lipsticks are, they last pretty long on the lips and I feel that the formula is such that everybody will enjoy it.
The 9 shades are divided into 3 different fragrances – rose, chocolate and strawberry, which are quite distinct in the bullet but I personally do not find them too strong on the lips and they do not bother me at all.
Key Ingredients: Makigreen Velvet Wax, Carnauba Wax, Makigreen Rice Wax, OMC( Octyl Methoxycinnamate), Octyl Palmitate, Capric Caprylic Triglyceride, Colour Mud Pearl, Argan Oil, Almond Oil, Jojoba Oil, Mica, Castor Oil.
The Echt Beauti Lipsticks are available in two packaging formats – the standard bullet lipstick packaging and a mini pot lipstick packaging. The bullet lipsticks come in a luxurious black and gold packaging with a magnetic closure. You have to be a little careful not to press the bullet too hard during application because of how creamy the formula is, but the bullet is pretty sturdy otherwise.
The pot lipsticks come in cute plastic pots with a screw on lid. They come with a separate doe foot applicator but you can use any lip brush that you already own for application as well. The formula of both the bullet lipsticks and the pot lipsticks is exactly the same but due to the different applicators, you may have to go over your lips twice with the pot lipsticks whereas the bullet lipsticks give one stroke opacity. The pot lipsticks are priced at INR 850, which is a more economical deal in case you want to try out multiple shades. The bullet lipsticks are priced at 1499, but you can grab both the pot and the bullet lipsticks at 25% on the Echt Beauti website at the moment!
The Echt Beauti Lipsticks are currently available in 9 different shades, which include nudes as well as darker colours, all of which will look incredibly flattering on a range of Indian skin tones. You can check out my swatches of 6 of these shades in the Instagram video linked below. It is hard to pick a favourite shade because all the shades are so gorgeous but I love Terrific Toffee, Crunchy Caramel and Spicy Cinnamon, and find them quite unique from the other lip shades that I own.
My Final Verdict On Echt Beauti Lipsticks
Overall, I love the colours, comfort and pigmentation of the Echt Beauti lipsticks, as well as the brand’s ethos of trying to make makeup as safe and sustainable as possible. I will admit that the lipsticks are on the pricier side, but you are paying for the quality of ingredients. Also, we need to support our homegrown brands at the moment, and I’m sure that the formula of these lipsticks won’t disappoint you. I will highly urge you to make use of their ongoing flash sale and pick up some of their lovely lip shades that are perfect for every mood and occasion!