Wet n Wild Photo Focus Foundation – Golden Beige | Review and Swatches

Your girl is on a foundation testing spree at the moment, and even while writing the review of this foundation, I am eyeing a couple of newer foundation launches as well! Anyway, coming back to the topic at hand, today I will be talking about my thoughts on the Wet n Wild Photo Focus Foundation. This product is a popular drugstore foundation which is affordable and is loved by many. I picked it up recently at a great discounted price, and here is my review of the product after using it for a couple of weeks.

Wet n Wild Photo Focus Foundation - Golden Beige | Review and Swatches


The Wet n Wild Photo Focus Foundation comes in a glass bottle with a black screw on lid. It does not contain a pump but has a plastic spatula, as shown in the picture above, for dispensing the product. You get 30ml of product for INR 599 although there is usually some nice discount running on this foundation online. I personally wasn’t much of a fan of the flimsy spatula to begin with and would have preferred a pump or a doe foot applicator but have now gotten used to it and do not mind it much. However, the formula of this foundation is quite liquidy so you have to be careful while using the spatula, else it may drip the product on your clothes.

Coming to the formula, as I mentioned before, this foundation is quite liquidy and almost trickles on the skin like a serum foundation. It also sets quite quickly on the skin so you have to blend it quickly to ensure even coverage. It provides medium coverage on the skin and does not hide dark circles and blemishes fully without a concealer, but it does hide pigmentation and evens out the skintone to a good extent. It dries down to a matte texture on the skin which does not look cakey and feels quite natural, however, it does tend to cling to the dry patches under the eye and on my forehead, so I have to moisturize my skin well before applying this foundation. It stays on for at least 6 hours on my combination skin and does not become oily during this period. Also, the brand claims that this formula has been specially formulated to prevent flashback in different lighting conditions, and this foundation indeed does not give a flashback in pictures.

Wet n Wild Photo Focus Foundation - Golden Beige | Review and Swatches


Coming to the shades, the product is available in 9 shades in India, which is a decent number to begin with but I hope they introduce a wider shade range soon. I picked the shade Golden Beige, which has a beautiful yellow undertone that really suits my skintone. It seemed a little light for me when I swatched it on my arm, but due to its medium coverage, it is a pretty good match for my complexion (I am the shade 230 in Maybelline Fit Me and NC35 in MAC).

While I wasn’t really blown over by the Wet n Wild Photo Focus Concealer, which was a bit too creamy and peachy for my liking, I have fallen in love with this foundation for daily wear. It blends quite easily and provides a comfortable matte finish on the skin which is perfect for summer. It does cling to my dry patches, as I mentioned before, so I won’t recommend it to the dry-skinned ladies, but if you have normal to oily skin then do give this foundation a shot (if you can find your shade) because it is excellent value for money!

Click here to buy the Wet n Wild Photo Focus Foundation!

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